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Brands should not be

Brands should not be "from one to the whole"

Marketing has nothing to do with good ideas, marketing is about consistency and credibility.

2014-07-14
Coffee brand COSTA 2015 Christmas series new dessert cake album romantic sweet Christmas

Coffee brand COSTA 2015 Christmas series new dessert cake album romantic sweet Christmas

Coffee brand COSTA 2015 Christmas series new dessert cake album (with price). As soon as December comes, the air in COSTA is full of sweet smell. Cheese and cherry lingering, sea salt and caramel lingering, chocolate and cranberry encounter, as long as you take a sip, you will be drowned in dizzying tenderness. Chocolate cherry, soft heart, maffin, vanilla cream and

2015-12-11
COSTA coffee brand 2015 Christmas new product: English rye malt latte and eggnog hot chocolate

COSTA coffee brand 2015 Christmas new product: English rye malt latte and eggnog hot chocolate

English rye malt latte and Christmas eggnog hot chocolate are officially on the COSTA Christmas menu, holding hands with our old friends caramel Bree latte and gingerbread cookie latte to bring you joy and warmth at Christmas. COSTA coffee brand 2015 Christmas new product: English rye malt latte and eggnog hot chocolate read it. British rye malt latte baked at high temperature is

2015-12-05
Top Coffee Nest Vows to Be the First Brand of Coffee in China

Top Coffee Nest Vows to Be the First Brand of Coffee in China

The United States has "Starbucks", the United Kingdom has "COSTA", and the Chinese own coffee brand is called "Coffee Nest"!

2014-07-09
Why are fashion companies selling clothes competing to sell you coffee to eat and drink?

Why are fashion companies selling clothes competing to sell you coffee to eat and drink?

Nowadays, fashion brands want to have something to do with restaurant brands. Last November, Urban Outfitters, a popular fast fashion in the United States, bought several restaurants from Philadelphia's Vetri Family Italian group, including pizza chain Pizzeria Vetri. This is not the first time Urban Outfitters has dabbled in catering. In June last year, it was in New Zealand.

2016-01-05
How many global brand coffee shops do you have?

How many global brand coffee shops do you have?

Unlike Gucci's coffee shops in Italy and Japan, the restaurant in IAPM in Shanghai is called 1921 Gucci. It implies that the Italian luxury brand was founded in 1921, when it was just a small door in Florence selling imported suitcases. GUCCI's first coffee shop, which opened in 2006, is located in Milan's famous Galler II.

2015-08-12
Chain coffee brand Hangzhou accelerates expansion of COSTA, Starbucks new store unveils

Chain coffee brand Hangzhou accelerates expansion of COSTA, Starbucks new store unveils

The coffee shop will be as busy as my grandmother's house, and it will take an hour to eat hot food. Such a scene appeared in a newly opened coffee shop in Queen's Park, Wulin Road, where the owner played waffles and was very popular with diners. Recently, Hangzhou is not the only new coffee shop. Cold smoke, Landmari, Xiao living room, tea honey and Ruijing are all literary and artistic flavors.

2014-04-27
Guangzhou retail business

Guangzhou retail business "changed face" new brands and luxury goods moved in collectively.

Recently, many citizens have found that several department stores in the urban area are in a bit of a mess: decoration everywhere, overall displacement of many areas, and relocation of many counters. The newly opened department stores sell almost all new brands that have never been seen before in Guangzhou. The shopping malls that are about to open for business also have their own strange tricks, and the introduction of brands has a unique personality and is rarely heard of. Yes, all the businessmen in the city

2014-04-27
Wait for the introduction of Ta Coffee domestic coffee chain brand

Wait for the introduction of Ta Coffee domestic coffee chain brand

The Beautiful New World Fashion Group is a wholly-owned sub-group of Caihe International Group and so on. Since its inception, the Group has always been committed to establishing a diversified development model in the field of fashion industry. At the same time, through the business model of incubation + operation + management, the group continues to develop in the field of fashion consumption, and successfully explores a unique multi-field and cross-platform development model. Beautiful Pliocene

2015-08-05
Is it wise for coffee shops to gather in shopping malls?

Is it wise for coffee shops to gather in shopping malls?

Coffee has risen from a cup of drink to a cultural symbol. Under the infiltration of coffee culture, coffee brands speed up horse racing enclosure this year. The latest statistics from the Beijing Business Research Institute show that China's coffee market is entering an unprecedented period of rapid development, including Starbucks, Kashijia, Coffee and other brands will open more than 1000 new coffee stores in the Chinese market. North

2015-05-27
Shangdao Coffee Xiamen closes two more stores, and the franchisee starts a new stove.

Shangdao Coffee Xiamen closes two more stores, and the franchisee starts a new stove.

Shangdao Coffee, which used to be a leader in the coffee market, also failed to stop the big waves in the market. In a few days, the two Shangdao Coffee houses located on Hubin South Road and Guogong Road in Xiamen will be officially transformed into Adu. After this change, the total number of Shangdao coffee stores in Xiamen will be reduced from more than 10 in its heyday to 6. At present, there are more than 2600 coffee shops in Xiamen, but only chain brands

2014-04-27
Mondelez spun off the coffee business and changed owners of Maxwell Coffee.

Mondelez spun off the coffee business and changed owners of Maxwell Coffee.

On the evening of July 2, Oreo and Mondelez International, the parent company of Lido, announced that it had completed the previously announced merger of its coffee business with D.E.Master Blenders 1753. Mondelez will take a stake in its coffee brand and Diyi, which specializes in coffee and tea, to form a new coffee company. Mondelez headquarters said in a briefing that the new company is called

2016-10-13
Super Junior Cui Shiyuan speaks for Caffe Latte

Super Junior Cui Shiyuan speaks for Caffe Latte

Super Junior member Choi Shiyuan has become the new spokesman of the Korean coffee brand's Caffe Latte, the first-paid member of the Korean men's team Super Junior, and recently the new spokesman of the Korean coffee brand's Caffe Latte. Before that, superstar Zhang Dong

2014-04-27
Shareholders do things in their own way. Shangdao Coffee is badly hit. The prospect is worrying.

Shareholders do things in their own way. Shangdao Coffee is badly hit. The prospect is worrying.

The Shangdao coffee shop on the market shows a completely different style. Shangdao coffee is suffering from the double attack of Shangdao coffee brands and other coffee brands. It is understood that the responsible shareholders in eight regions are not satisfied with the current situation of regional expansion and have promoted new coffee brands to expand across the country. Franchisees continue to lose money and give up Shangdao brand to fend for themselves. Shangdao Coffee not only faces Starbucks

2015-08-06
Literary and artistic Korean food bar

Literary and artistic Korean food bar "creation" will be unveiled as a new brand of Man Coffee.

If you are in Suzhou, you are bound to make some marks on the food map. Suzhou cuisine on the tip of the tongue, we must mention the creation of Suzhou's most artistic Korean food bar. Creative Restaurant is a new and fashionable catering brand under Man Coffee, famous for its romantic lighting, authentic Korean food, copyright music and oversized cocktails, attracting countless talented people to feel the atmosphere of petty bourgeoisie. Korean restaurant

2015-02-07
New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

With the progress of the times and the younger generation becoming the main force of consumption, the traditional coffee shop model is becoming more and more old-fashioned, and some enterprising coffee franchisees have taken advantage of the situation to launch coffee franchisees with new generation coffee characteristics. MY ZONE, a coffee franchise brand owned by City Hotel Group, is a new brand aimed at the new needs of young people and business travelers.

2016-09-12
Coffee Maker Blue Bottle Brand New Mocha Coffee Maker

Coffee Maker Blue Bottle Brand New Mocha Coffee Maker

Blue Bottle's official website server crashed again today. This is not a coincidence. That many hits came from an earlier blockbuster announcement: Blue Bottle redesigned a mocha coffee pot. The coffee maker was inspired by designer Joey Roth, who lives in Brooklyn, New York. He was killed four years ago.

2015-01-05
When Starbucks is selling tea and wine, these big brands come to sell coffee.

When Starbucks is selling tea and wine, these big brands come to sell coffee.

Sometimes we go to Starbucks for a cup of tea or a sandwich. In the past few years, the coffee giant has been actively changing its single brand image: buying New York tea brand Teavana, opening tea light food stores, launching more new tea products, and even starting to sell beer, red wine, baked vegetables, scones, etc. (of course, these products will not appear in the

2015-05-11
Senna left Bank Coffee has sharpened its swords for ten years to forge a new generation of leading coffee brands.

Senna left Bank Coffee has sharpened its swords for ten years to forge a new generation of leading coffee brands.

Mr. Wang Xinming, founder of Senna left Bank Coffee, said that the development and growth of coffee brands depends on their unique positioning, unique consumer experience and consumer loyalty.

2014-07-10
Cosmetic brands cross the border is not news, cosmetics stores also have a coffee area, a fashion move

Cosmetic brands cross the border is not news, cosmetics stores also have a coffee area, a fashion move

The trend of younger consumption is becoming more and more obvious, and the added value of consumption beyond the brand price has become the focus of the new post-90s consumer layer. Why do traditional cosmetics stores keep pace with the times and have a good dialogue with young people? Nowadays, it is a cross-border trend or a new idea that is popular in cafes of beauty brands. CBO reporter Zhou Yao cosmetics brand cross-border is no longer news. Recently, with the wind of Yue Poetry,

2015-12-18
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